We help startups, investors, and ecosystem builders validate smarter, fund faster, and scale with real-world insight. Our team combines Nordic startup experience, public funding expertise, and hard-earned lessons to guide you from concept to measurable results.
Clarify your direction, validate your MVP, and secure the right public funding to accelerate growth.
Deliver impactful startup programs using proven frameworks and measurable results.
Turn student and research ideas into investor-grade business concepts.
Rapidly assess deal flow with validation reports and bootcamp support.
Whether you’re clarifying your initial idea, building an MVP, preparing for funding, or seeking board-level support, we’ll help you move forward. Our process begins with sharp concept validation and a targeted design sprint, refining your solution, mapping your MVP, and uncovering real market and competitor insights. Already developing? We help you focus resources, gather evidence, and strengthen your funding case. Ready for growth? We support funding applications, kickstart board work, and offer CEO/leadership coaching—so your business can grow with purpose at every stage.
Turn the public funding labyrinth into a strategic advantage. We help you define your goals, select the most suitable funding instruments, and craft applications that maximize your chance of success.
A focused, high-velocity process that turns your idea into a validated, investor-ready MVP concept. You’ll gain clarity and evidence before committing major resources to development.
Equip yourself with structure, direction, and accountability. Our light board-work and CEO-sparring model keeps your growth focused, reduces risk, and strengthens decision-making.
We built our own startups and against the odds, took a Finnish innovation to the international stage. In fact, we were recognised as an “emerging brand” in an international market study alongside giants like Philips a distinction few achieve. But our journey also included costly mistakes (like under-financing growth) that taught us more than any single success. That’s why we combine real market proof, honest post mortems, and relentless learning as the foundation of our advisory so you avoid the pitfalls and maximise your chance of true, lasting impact. Data-driven decisions, not just slideware Productised, outcome-focused services. We care about your results, from project start to finish.
We’ve raised and evaluated millions in public funding, built startups, and learned what truly creates impact.
HHJ PJ board-certified professionals and seasoned founders who understand both the applicant’s and evaluator’s side.
No jargon or theory. You get clear steps, templates, and measurable results.
From media attention in TechCrunch and British Vogue to difficult lessons in execution, Onni taught us the cost of over-engineering, poor timing, and scattered focus.
Those experiences shaped the frameworks we use today to help others grow more sustainably, validating early and funding wisely.
We unpack real startup failures and rebuild them into practical lessons you can apply immediately.
Each episode explores challenges such as burnout, over-engineering, early scaling, and navigating public funding with
limited resources.
Meet the team behind SEP Consulting:
HHJ PJ board-certified leader, innovation strategist, evaluator, and mentor with over a decade of experience helping companies align vision, funding, and execution.
MBA candidate, product thinker, startup founder, and cross-cultural strategist with hands-on experience in Finland, Europe, and Africa.
To know if your idea is funding-ready, we offer a free checklist and a validation sprint to
objectively assess your concept, saving you time, money, and disappointment before you
invest further.
Book a free consultation and discover how your idea can evolve into a
validated, fundable venture.
