Turning Experience into Tools for Smarter Growth
We’re not career consultants, we’re founders who’ve lived the highs, the failures, and the rebuild. Now, we help others avoid the same mistakes.
SEP Consulting was born from hard-earned lessons.
In 2012, we launched a health-tech startup that gained global attention and was featured by TechCrunch, British Vogue, and praised by the European Commission with a Seal of Excellence.
But behind the spotlight, we made the classic founder mistakes: over-engineering, misaligned partners, underfunded scaling, and exhaustion.
When the dust settled, we realized something powerful:
“The real value wasn’t the product we built, it was everything we learned
building it. “
Today, we use those lessons to help startups, innovators, and public programs build strongerfoundations, validate ideas faster, and secure the right funding at the right time.
We have been founders, applicants, evaluators, and mentors. We know what works, and what doesn’t, in the real world.
Big strategies fail without clarity. Our methods strip away jargon and focus on what moves your business forward.
Public support isn’t free money, it’s fuel for the right goals. We help you use it wisely and sustainably.
Every failed pitch, delayed project, or missed opportunity has value, but only if you analyze it. That’s why we created our Crash & Learn podcast and framework.
Founder | HHJ PJ board-certified professional | Innovation strategist
Satu has over a decade of entrepreneurial experience, international awards in product and service innovation, and a track record of managing multi-million-euro funding projects. She has seen both sides of the funding table, as an applicant, evaluator, and coach and knows how to turn bureaucracy into opportunity.
"The most valuable projects aren’t the ones that went perfectly, they’re the ones that taught us the most."
Founder | MBA | Product Strategist & Startup Mentor
Erasmus blends product thinking, international business experience, and creative problem-solving.
Originally from South Africa and now based in Finland, he has led startups through product
development, internationalization, and investor negotiations across Europe, Asia, and Africa.
"We don’t just advise, we build alongside you."
Our Approach
We combine structured methods with real empathy. Whether it’s a funding strategy, an MVP validation sprint,
or a governance workshop, we start with listening and end with actionable outcomes.
Our work is guided by three principles:
no confusion, no filler.
every workshop produces tangible results.
we grow with our clients, not above them.
Whether you’re developing a new product, planning your first funding round, or building an innovation program, we can help you move faster and smarter, without repeating the usual mistakes.
